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Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system
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机译:灵活的广告系统,允许具有不同价值主张的广告商向广告系统表达这种价值主张
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摘要
Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.
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