WEB MINING-BASED CONTEXTUAL KNOWLEDGE EXTRACTING DEVICE TO CONSTRUCT DATA BY MODELING THE TASTE OF THE PUBLIC THROUGH WEB CONTENTS ANALYSIS, A METHOD AND A CONTEXT-AWARE MOBILE ADVERTISEMENT SYSTEM USING THE SAME

摘要

PURPOSE: A web mining-based contextual knowledge extracting device, a method and a context-aware mobile advertisement system using the same are provided to analyze the contents described in the web contents thereby extracting various experiences of users and securing large-scale user context types.;CONSTITUTION: A web contents collector(110) searches the web contents related to a seed keyword. The web contents collector performs focused crawling based on the searched web contents. The web contents collector collects the web contents including at least one advertisement-inducing entity. A feedback numeral calculator(130) produces feedback values of each advertisement inducing entity.;COPYRIGHT KIPO 2011