ADVERTISING COST COMPUTING DEVICE FOR TARGET ADVERTISEMENT SYSTEM IN REAL TIME AND ADVERTISING COST COMPUTING METHOD USING THE SAME

摘要

PURPOSE: a kind of device and a kind of method, targeted advertising system is provided in real time for one advertising cost of calculating to accurately calculate advertising cost, pass through periodically radio communication location information, during operation, to the advertisement of the advertisement for the advertiser that charged and pay license fee to car owner. ;CONSTITUTION: content, target and the advertisement condition that receiving unit (210) receives advertisement periodically receive intrinsic ID and vehicle location information. Information of vehicles computing unit (230) calculates the direction of development and car speed is based on vehicle position information. If advertising objective matching position, the direction of development and car speed, transmission unit (250) is by ad content to vehicle. The advertising cost that advertising cost computing unit (260) calculates advertiser is based on frequency and sends ad content. ;The 2011 of copyright KIPO submissions