COMMUNICATION/BROADCASTING CONVERGENCE ADVERTISEMENT MEDIUM TRADING SYSTEM AND COMMUNICATION/BROADCASTING CONVERGENCE TERMINAL CAPABLE OF OBJECTIVELY DETERMINING ADVERTISEMENT COST BY MARKET VALUE

摘要

PURPOSE: A communication/broadcasting convergence advertisement medium trading system and communication/broadcasting convergence terminal are provided to objectively determine advertisement cost by market value and to take an order for an advertisement medium based on real-time ratings.;CONSTITUTION: An advertisement medium trading service provider(100) offers an advertisement medium trading service to a communication/broadcasting convergence terminal(300). The advertisement medium trading service receives an order request from an advertisement medium based on advertisement medium usage history. An advertisement provider(200) offers an advertisement to the communication/broadcasting convergence terminal by using a communication/broadcasting convergence network.;COPYRIGHT KIPO 2011