Information storage media advertising system, method of controlling the advertising system, advertisement control device, control method of advertising control device, and program,

摘要

The present invention for example, provides for selecting the advertisement for displaying bid higher advertisement to the advertisement area of ​​the content, the advertising system that can be performed without performing the sorting process of advertisement in which the bid amount of money and keys thing. A storage unit 70 in association with each of the plurality of advertisement is an advertisement of a candidate to be displayed in the advertisement area to be provided the content, stores the bid amount of money that has been presented by the advertiser. Determining unit 72 determines whether or not higher than a threshold with a bid amount of the advertisement. Advertisement selection unit 78, based on the determination result of the determining unit 72, as the advertisement to be displayed in the advertisement area, the bid amount of the plurality of advertisements to select a higher threshold advertisement. [Selection Figure] Figure 14