METHOD AND APPARATUS FOR PROVIDING IMPROVED OUTCOMES OF COMMUNICATIONS INTENDED TO IMPROVE BEHAVIORS OF THE RECIPIENT

摘要

A method for providing targeted messaging for improved outcomes of communications intended to improve behaviors may include determining a profile category of an entity based at least on a correlation of personal information of the entity to characteristics of at least one of a plurality of profile categories, selecting a communication plan defining communication attributes to be employed in communicating with the entity regarding a patient care protocol based at least on the profile category determined, and directing communication of at least one message to the entity in accordance with the communication plan. A corresponding computer program product and apparatus are also provided.