Ad delivery system and ad delivery method for performing targeting advertising

摘要

PPROBLEM TO BE SOLVED: To provide an advertisement distribution system and an advertisement distribution method which suppress a load of a network and hold down a disclosure of individual information while being able to distribute an advertisement matching with an interest and concern of each viewer. PSOLUTION: A terminal device 30 pertinent to an advertisement distribution system 1 gradually receives meta-data of the broadcast and program along with program data received in accordance with a user's selection from a program server 20 and a broadcasting station 200, creates browsing matching data based on the meta-data and browsing history data, and gradually sends it to an advertisement distributing device 10. When the advertisement distributing device 10 receives the browsing matching data from the terminal device 30, the advertisement distributing device selects advertisement data to be sent to the terminal from a plurality of advertisement data based on the browsing matching data, and gradually sends it to the terminal device 30. PCOPYRIGHT: (C)2011,JPO&INPIT