A publisher accessible e-publishing system and method, configured to enable a publisher to construct and make an app available for permitting enhanced viewing and interactive utilization of e-published content on various mobile devices with various software platforms, the system comprising a front end and a back end with the front end being configured to be used by a publisher to provide content and selection of parameters for display and use with the e-published content and the back end being a system which is configured to store the content and meta data for the content and which is configured to configure the content into an end user app specifically conformed to the specific viewing platform and device being used by the end user to view and interact with the e-published content.
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