SYSTEM AND METHODS THEREOF FOR VISUAL ANALYSIS OF AN IMAGE ON A WEB-PAGE AND MATCHING AN ADVERTISEMENT THERETO

摘要

A method for matching an advertisement item to a multimedia content element. The method comprises extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature of the at least one multimedia content element; searching for at least one advertisement item respective of the signature; and causing the display of the at least one advertisement item within a display area of the web-page.