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Strategies for determining the value of advertisements using randomized performance estimates
Strategies for determining the value of advertisements using randomized performance estimates
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机译:使用随机效果估算值确定广告价值的策略
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摘要
Strategies are described for conducting an advertising campaign using a cost-per-transaction (CPT) pricing model. In this model, the advertiser is charged when an end-user takes some express action in response to viewing the advertisement, such as by clicking on the advertisement, purchasing the advertised asset, performing a registration procedure, and so forth. Various solutions allow for the computation of the expected value of a CPT advertisement when there is a scarcity of data pertaining to the actual performance of the CPT advertisement.
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