MOBILE ADVERTISING USING DATA NETWORKS BASED ON INTELLIGENCE DATA ASSOCIATED WITH INTERNET-CONNECTABLE DEVICES DERIVED USING GRAPH MODELS

摘要

Computer systems and methods for providing mobile advertising using data networks based on intelligence data associated with Internet-connectable devices derived using graph data models are provided. In some embodiments, the computer systems and methods may comprise representing Internet-connectable device and associated data as nodes in a graph data model and relationships between the nodes as edges. In some embodiments, the nodes and edges may be traversed to help determine optimal ads to serve the Internet-connectable devices.