VALID KEYWORD SELECTION SYSTEM USING A KEYWORD ADVERTISEMENT OF AN INTERNET SEARCH AND A VALID KEYWORD SELECTION METHOD THEREOF FOR ENABLING AN ADVERTISER TO SELECT ONLY A DESIRED KEYWORD AND PERFORM A FOCUS ADVERTISEMENT

摘要

PURPOSE: A valid keyword selection system using a keyword advertisement of an Internet search and a valid keyword selection method thereof are provided to analyze a visit history of a user who accesses to an advertisement keyword and a telephone consultation history of a visitor, thereby selecting a valid keyword suitable for a setting reference of an advertiser.;CONSTITUTION: A visit/call matching unit(21) collects an advertisement keyword, a search engine, each visit information and a consultation result and generates a visit/call table. A conversion score calculating unit(22) finds a reference time difference and a check reference time difference every row of the visit/call matching unit. If the check reference time difference is small, the conversion score calculating unit determines the advertisement keyword of the high ranking suitable for a setting reference of an advertiser and calculates a conversion score.;COPYRIGHT KIPO 2013;[Reference numerals] (201) Web log collecting unit; (202) Call collecting unit(PBX or similar device); (203) Verification client analyzing unit; (204) Consultation guide collecting unit; (205) Keyword click analyzing unit; (21) Visit/call matching unit; (22) Conversion score calculating unit; (23) Valid keyword selecting unit; (3) Visitor terminal; (4) Sender terminal; (5) Advertisement server(a search engine); (AA) Valid keyword server