MARKETING SERVICE METHOD USING AN SNS AND A DEVICE THEREOF FOR PERFORMING MARKETING BASED ON INFLUENCE AND INTEREST FIELDS OF SNS USERS

摘要

PURPOSE: A marketing service method using a social network service(SNS) and a device thereof are provided to maximize diffusion of marketing information through personal connections of SNS users, thereby increasing marketing effect.;CONSTITUTION: A first user interface unit(110) receives and registers marketing information, which is able to be diffused through an SNS, from a service requester. A data collection unit(120) collects relation information between a plurality of SNS users and SNS data generated by a plurality of the users. A social network analysis unit(130) analyzes the collected relation information and SNS data. The social network analysis unit extracts influence indexes or interest fields for each field of each SNS user.;COPYRIGHT KIPO 2013;[Reference numerals] (110) First user interface unit; (120) Data collection unit; (130) Social network analysis unit; (140) Targeting processing unit; (150) Keyword auction unit; (160) Shortcut URL providing unit; (170) Second user interface unit; (AA) First terminal device; (BB) SNS device; (CC) Second terminal device