Attribution multiple models, including the return on investment

摘要

A computer system for providing Attribution based on ad conversion data, and a processing circuit, said processing circuit receives user interaction data, a conversion event occurs based on the conversion criteria and said user interaction data it is determined that it has to store the conversion path data based on the user interaction data to a the conversion event and previously the conversion path data includes user interaction data including the conversion event. By using the attribution plurality of different models, the system, attributed to the channel of the conversion route the conversion event. One is a model of non-model based only on the last click in the conversion path at least one of said Attribution model. Receives the cost data that represents the cost of the actual or relative of a plurality of channels of the conversion path, the system, report data including the cost data the first attribution data, and the second attribution data, I want to generate a.