Effective keyword selection system and its effective keyword selection method using the keyword advertising of Internet search

摘要

The present invention relates to an effective keyword selection system and its effective keyword selection method to select a valid keywords by the advertiser for each ad keywords to target . Effective keyword selection system according to the present invention is to collect more than one visit information of a user who visited the first call time before the predetermined time window for each individual consultation call , the guidance results and keyword click information of individual consultation call , visit / visit / call matching unit to generate a call table ; to obtain the reference time difference and check the reference time difference of visit / call table , determined to be a leading keyword that conforms to advertisers of setting criteria as check reference time difference is small , the conversion points conversion score calculation unit to calculate ; consisting of valid keywords server that contains a ; and aligned in the order of items by the conversion points of the consultation results , effective keyword selection unit for selecting the valid keywords . In accordance with the present invention , the advertiser may receive a valid keywords that conform to the specific configuration criteria for each order , it is possible to invest the advertising is restricted to keywords with purchasing power .