The choice of social endorsement information for the ad to be displayed in the viewing user

摘要

Social networking system, provide advertisements to be displayed in the viewing user along with a social endorsement. Endorsement includes friends of the viewing user information in the system. Endorsement is selected from the social information that is maintained in the system. System, identification systems and objects involved in advertising, and interactions among users of other leads to viewing user in the system and these objects in order to select the endorsement. Dialogue, related to the candidate endorsement. Affinity score, computer calculated for candidate endorsement. Affinity score, represents a measure of high interest is the possibility of viewing user in a candidate endorsement. The system provides an endorsement to select the endorsement, has been selected to display along with the ad to the viewing user. Selection is based on the (closeness) affinity score that has been computed.