PROBLEM TO BE SOLVED: To increase opportunity for a user to browse a specific Web site and a Web site relevant to the specific Web site on the Internet.;SOLUTION: A privilege application device 1 includes: a determination part 12 for determining whether or not address information from a user terminal 3 is pertinent to privilege address information; a privilege relevant information generation part 13 for, when it is determined that the address information is pertinent to the privilege address information, generating privilege relevant information showing that a Web site shown by the address information is a Web site relevant to the application of privilege; and a transmission part 14 for transmitting the privilege relevant information to a user terminal. Thus, the user of the user terminal 3 is able to recognize that address information relating to an access request is relevant to the application of privilege, and the user is encouraged to perform access to the Web site with the application of privilege as a motive. Therefore, it is possible to increase opportunity for the user to browse the specific Web site.;COPYRIGHT: (C)2014,JPO&INPIT
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