Systems and Methods for the Semantic Modeling of Advertising Creatives in Targeted Search Advertising Campaigns

摘要

Systems and methods for the semantic modeling of advertising creatives included in targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, an advertising creative generation device includes a processor, an advertising creative generation application, at least one semantic model and performance data, wherein the an advertising creative generation application configures the processor to obtain a set of existing advertising creatives, where at least one of the existing advertising creatives comprises an existing concept, identify at least one existing advertising strategy pattern, determine performance data for the at least one existing advertising strategy pattern based on the performance data, identify at least one performance pattern based on the performance data for the at least one existing advertising strategy pattern, and generate at least one recommended advertising strategy.