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System and method for targeted mobile ad delivery based on consumer TV programming viewing habits
System and method for targeted mobile ad delivery based on consumer TV programming viewing habits
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机译:基于消费者电视节目观看习惯的定向移动广告投放系统及方法
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摘要
The present disclosure relates to systems and methods for gathering analytical information on TV viewers to provide targeted ads on mobile devices. SDKs are provided that allows for the capture of viewers' TV watching habits through their personal electronic devices. The TV watching habits are analyzed and stored to create user profiles. Based on these user profiles, highly relevant and targeted ads are matched and delivered to individual users.
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