USING SOCIAL NETWORK CONNECTIONS TO RECOMMEND MERCHANTS AND PRODUCTS

摘要

The invention provides a computer-implemented method for using social network connections to recommend merchants and products. The method comprises receiving a set of transaction data from a plurality of transactions, the transaction data comprising an identity of one or more customers and information relating to the experience of the customer with the transaction; categorizing the transaction data; storing the transaction data in a database; receiving a request from a user network device associated with a user, the request comprising the identity of a merchant or a product associated with a website; searching the social graph of the user for instances of the one or more customers; identifying one or more contacts in the social graph of the user that are in the database; and communicating the experiences of the contacts in the social graph of the user that are in the database to the user network device.