ADVERTISING EXPOSURE METHOD BASED ON EVENT OCCURRENCE, SERVER FOR PERFORMING THE ADVERTISING EXPOSURE METHOD, AND COMPUTER-READABLE RECORDING MEDIUM HAVING RECORDED THEREON PROGRAM FOR EXECUTING THE ADVERTISING EXPOSURE METHOD

摘要

Methods and systems of obtaining an advertisement based on event occurrence on a mobile terminal are provided. A desired event is determined to have occurred on the mobile terminal. Event occurrence information is generated. The event occurrence information may be associated with the desired event. A keyword is extracted, which is based on the generated event occurrence information. An advertisement is obtained that is based on the extracted keyword.