SYSTEMS AND METHODS FOR USING ONLINE SOCIAL FOOTPRINT FOR AFFECTING LENDING PERFORMANCE AND CREDIT SCORING

摘要

The invention provides apparatuses computer media and methods for analyzing data gathered from the online social footprint and determining a credit score to facilitate access to financial services. A credit model is constructed to determine a credit score that is based on available personal data and data gathered from the online social footprint and is indicative of a borrower s propensity to pay an owed amount. The credit worthiness of an individual can also be affected by means such as endorsements or negative behavior of individuals in a borrower s social network. Corresponding apparatus systems programs for computers and communications mechanisms are also provided to gain access to financial services based upon at least one borrower s request criterion optimization of reputation in the borrower s online social footprint and performing a lending transaction.