Determining and communicating excess advertiser demand information to users, such as publishers participating in, or expected to participate in, an advertising network

摘要

#$%^&*AU2012203001B220140807.pdf#####DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERSTISING NETWORK Abstract Excess advertiser demand may be determined (410) and information regarding the determined excess advertiser demand may be communicated (420) to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining (510) unspent advertiser budgets, (b) aggregating (520) the unspent advertiser budgets, and (c) determining (530) advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated (420) toward a client device (250) for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation. 6175887-1