SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES

摘要

PROBLEM TO BE SOLVED: To provide systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives.;SOLUTION: An embodiment according to the present invention relates to computer-implemented methods for a computer-implemented method, comprises: conducting an experiment using experimental content to determine effectiveness of a communication content; and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness evaluation measure.;COPYRIGHT: (C)2015,JPO&INPIT