METHOD AND SYSTEM FOR REPORTING ADVERTISING EFFECT ORGANICALLY COMBINED WITH RESEARCH

摘要

Provided are a method and a system for reporting an advertising effect organically combined with research. The method includes: a step in which an advertisement provision unit provides advertising content to a user terminal via a communications unit; a step in which a research provision unit provides a research corresponding to the advertising content to the user terminal via the communications unit and receives a response to the research from the user terminal; a step in which a control unit generates a reporting message based on the response to the research; and a step in which the communications unit provides the reporting message to an advertiser terminal. Therefore, by providing information related to the advertising effect which an advertiser requests, an advertisement with maximum effect can be provided at less cost.;COPYRIGHT KIPO 2014