ANALYZING A TRUST METRIC OF RESPONSES THROUGH TRUST ANALYTICS

摘要

A method, system and computer program product are disclosed for analyzing a specified trust metric of survey responses obtained in a campaign. In one embodiment, the method comprises parsing requirements and goals of the campaign to identify campaign specifics; mapping one or more of the identified campaign specifics to a trust metric calculation rule, the trust metric calculation rule including an algorithm for computing a value for the specified trust metric. The method further comprises using the trust metric calculation rule and one or more of the identified campaign specifics to filter a set of potential input attributes to select therefrom a subset of input attributes; obtaining data values for the subset of input attributes; and using the algorithm of the trust metric calculation rule and the obtained data values for the subset of input attributes to compute the value for the specified trust metric.