IDENTIFYING WORD-OF-MOUTH INFLUENCERS USING TOPIC MODELING AND INTERACTION AND ENGAGEMENT ANALYSIS

摘要

A method includes receiving information related to user generated content within a plurality of social networks and categorizing the information. The method further includes, using the categorized information, identifying relationships between a first user and a plurality of second users, scoring each relationship between the first user and a respective one of the plurality of second users, and providing a list of recommended users of the plurality of second users. Categorizing the information may include weighting the information. The method may further include identifying affinities of the second users for a product or category of products using the categorized information. The method may further include calculating a recommendation score for each of the plurality of second users based on the score for each relationship and the affinities, wherein the list of recommended users is based on the recommendation scores of the plurality of second users.