AUTOMATIC GENERATION OF A WEBPAGE LAYOUT WITH HIGH EMPIRICAL PERFORMANCE

摘要

Systems and methods for automatic generation and efficient exploration of a large number of webpage layouts to discover a layout with superior empirical performance. A set of variants can be automatically generated based on a baseline webpage layout by incremental modification. The set of variants are displayed to visitors in accordance with a display probability distribution. Data related to visitors' interactions to the variants are collected and processed to evaluate their respective performances. The display probability distribution may be dynamically adjusted based on the evaluation. Poorly performing variants can be discarded and promising variants may be added for exploration. Eventually, a layout variant with superior performance can be automatically determined.