Content targeting to particular individuals based on demographic and psychographic segmentations, utilizing the computer-implemented methods and specifically programmed computer systems for performing thereof

摘要

In some embodiments, the present invention is directed to a computer-implemented method which includes at least the following steps of requesting a consent to obtain an individual social media profile data; based on the consent, electronically obtaining the individual social media profile data from a social media electronic data source; determining individual specific parameters based on the individual social media profile data; matching the individual specific parameters to at least one segment identifier generated based on a predetermined segmentation of a target population of individuals; based on the matching, associating the at least one segment identifier with the individual social media profile data; and outputting an advertisement to the individual based on the at least one segment identifier associated with the individual social media profile data of such individual.