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METHOD AND SYSTEM FOR USING NEUROSCIENCE TO PREDICT CONSUMER PREFERENCE
METHOD AND SYSTEM FOR USING NEUROSCIENCE TO PREDICT CONSUMER PREFERENCE
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机译:神经科学预测消费者偏好的方法和系统
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摘要
A system and method provides techniques and analysis tools for measuring how individuals perceive and respond to valences and more subtle "micro-valences" present in stimuli. The invention includes a process that uses human neuroimaging and behavioral techniques to measure valence in order to predict how individuals will perceive and react to any stimulus designed to engage individuals, e.g., end users or consumers, including, but not limited to, products, brands, logos, packaging, banner ads, and advertisements and their subcomponents or features, such as shape, color, pattern, and material properties.
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