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SYSTEMS AND METHODS FOR OPTING-OUT OF TARGETED ADVERTISING IN AN ONLINE ADVERTISING ENVIRONMENT
SYSTEMS AND METHODS FOR OPTING-OUT OF TARGETED ADVERTISING IN AN ONLINE ADVERTISING ENVIRONMENT
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机译:在在线广告环境中退出有针对性的广告的系统和方法
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摘要
Systems and methods are disclosed for opting-out of targeted advertising in online advertising environments. One method includes receiving an opt-out verification request, the opt-out verification including an IP address of a user device and HTTP header fields of an HTTP request of the user device; determining a geographic area of the user device based on the IP address of the user device; accessing an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the HTTP header fields of the HTTP quest, and the entries of user devices of the opt-out database; and transmitting a verification acknowledgement when the user device is determined to have opted-out of receiving targeted advertising.
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