Method, System and Apparatus for Reinforcing Desirable Consumer Behaviors with Surprise Rewards

摘要

In some embodiments, a fulfillment entity receives over an electronic interface from a merchant website associated with a third-party online user community an order from a member of the user community for an item from the merchant website. During order processing, a set of rules for rewarding members of the third-party online user community based on the past behaviors of one or more members of the user community is evaluated. Responsive to a condition fulfilling one of the rules, the member order is modified to provide an incentivizing reward to the member of the online user community.