USING SOCIAL MEDIA FOR IMPROVING SUPPLY CHAIN PERFORMANCE

摘要

Disclosed is a method and system for processing posts retrieved from social media to improve performance of a supply chain of products and services. The system may collect posts of users from social media and may classify the posts into a plurality of categories. The system may determine an opinion of the users based upon the classified posts. The system may then calculate the latent variables for the supply chain. Further, the system may calculate modified Key Performance Indicators (KPI's) of the supply chain based on existing KPI's of the supply chain, the opinion of the users, and the latent variables. Subsequently, the system may manage supply chain enablers of the products and the services based on the modified KPI's.