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METHODS AND APPARATUS TO CORRECT FOR DETERIORATION OF A DEMOGRAPHIC MODEL TO ASSOCIATE DEMOGRAPHIC INFORMATION WITH MEDIA IMPRESSION INFORMATION
METHODS AND APPARATUS TO CORRECT FOR DETERIORATION OF A DEMOGRAPHIC MODEL TO ASSOCIATE DEMOGRAPHIC INFORMATION WITH MEDIA IMPRESSION INFORMATION
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机译:正确确定人口统计学模型以将人口统计学信息与媒体印象信息相关联的方法和装置
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摘要
Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of audience members based on demographic information; estimating a third age of an audience member who is not included in the audience members; applying a window function to the second ages to determine a distribution of ages based on the third age; multiplying window values by the first ages to determine corrected first age components; dividing a total of the corrected first age components by a sum of the window values to determine an estimated age of the audience member at a first time; and determining the corrected age of the audience member at a second time based on the estimated age of the audience member at the first time and a time difference between the first and second times.
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