Some embodiments include passion-centric social networks tailored to specific passions. Passion-centric social networks connect individuals having like passions to view and share content in a social networked manner, regardless of whether they actually know each other. A user may select capsules for presentation in a capsule app where each capsule is tailored around a passion. In some embodiments, a user's interactions with a capsule are tracked to adjust passion defining data over time. For example, the user's passion may be for a specific sport. However, over time it is revealed that the user's passion is more specific than a particular sport, such as with regard to a specific football league or team. The passion defining data may then be modified to focus on the user's more specific passion.
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