CONTEXT AWARE ACTIONABLE BEHAVIOR PATTERN MANAGEMENT FOR EVOLVING USER BEHAVIORS

摘要

Systems, devices, and methods for managing an actionable event pattern (AEP) based on feedback are provided. A management system may receive event data from a plurality of users on a real-time basis, classify multiple users into a metric group on a dynamic real-time basis based on behavior parameters and specific states of each user; conduct a controlled experiment on the multiple users of the metric group on a real-time basis based on an AEP configuration of an AEP matched to the metric group, including assigning users of the metric group to one of a control group and an experiment group; collect and analyze feedback measurements from the users of the control group and the experiment group to assess improvement between the control group and the experiment group; adjust the AEP configuration based on the assessed improvement; and store the adjusted AEP configuration.