ELECTRONIC LEAFLET APPARATUS AND FINANCIAL MARKETING SYSTEM FOR CUSTOMIZED FINANCIAL MARKETING AND METHOD FOR CUSTOMIZED MARKETING USING SAME

摘要

Disclosed is an electronic leaflet apparatus, a financial marketing system and a method for customized marketing by using the electronic apparatus and financial marketing system. According to the present invention, a public place is provided with the electronic leaflet apparatus and, by an NFC or RFID function of a customer terminal, the customer terminal is provided with information on the product the customer has purchased and customized marketing information when the customer terminal comes in proximity to the electronic leaflet. Thus, the financial marketing effectiveness is increased. The present electronic leaflet apparatus comprises: a near field communication unit that recognizes, using near field communication technology, the identification information of a customer terminal that comes close within a certain range; an authentication unit that checks the customer information mapped onto the identification information the near field communication unit recognizes, thereby authenticating the customer terminal; and a marketing customization information provision unit that extracts, based on the customer information the authentication unit authenticates, any one or more of information on the product the customer has purchased and marketing information appropriate to the customer and feeds back the information to the customer terminal via the near field communication unit.;COPYRIGHT KIPO 2016