PURCHASE ACTIVITY MANAGEMENT APPARATUS, PURCHASE ACTIVITY MANAGEMENT METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To acquire and store information on customers and information on commodities purchased in real shops in association with each other.SOLUTION: A purchase activity management apparatus comprises: a terminal identifier receiving unit to receive a terminal identifier for identifying a user terminal; a terminal information storage unit to store, in a storage unit, terminal information including first time information and the terminal identifier; a commodity information receiving unit to receive shop purchased commodity information on commodities purchased by the user in a shop; a purchased commodity information storage unit to store, in the storage unit, purchased commodity information including second time information and the shop purchased commodity information; and an association adding unit to associate the terminal identifier and the shop purchased commodity information with each other if the first time information and the second time information are information indicating times close enough to satisfy a predetermined condition. The purchase activity management apparatus can acquire and store information on customers and information on commodities purchased in real shops in association with each other.SELECTED DRAWING: Figure 3