Measuring multi-screen Internet user profiles, trading behavior, and user population structure with mixed census-based and user-based measurement techniques

摘要

A system (100, 108, 110) such as several servers (108) for obtaining and analyzing data regarding online user behavior and other activities related to internet-enabled user devices such as mobile devices. The system is configured to collect (404, 408) data from a plurality of data sources, wherein the collected data is at least individually acquired from a user device (104, 104a, 104b, 105, 217, 402). User level data and census level data (107a, 211) indicating demographic characteristics and behavior across a population of users, active devices, or measured services, said user level data preferably ,control And more preferably collected from a plurality of devices of each participant of the user panel, wherein the collected data is internet, content, media, applications, and / or Indicating the use of the device, the system further utilizes an ontology metadata schema to organize (406) the obtained user level data and census level data into a preferably multi-valued categorized data set; Configured to determine electronic distributables (112, 206, 416) based on the integration of user level data and census level data, wherein the census level data is utilized to calibrate the user level data; Distributable items are application Online, preferably including application usage, application distribution, content usage, content distribution, application monetization, user demographics, device distribution, device characteristics, device usage, and / or time factors A system that is dynamically selectable and preferably has a user-selectable range for several factors of interest regarding the behavior or device used. [Selection] Figure 2