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METHODS AND SYSTEMS FOR MEASURING BRAND UPLIFT FOR SEARCH CAMPAIGNS
METHODS AND SYSTEMS FOR MEASURING BRAND UPLIFT FOR SEARCH CAMPAIGNS
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机译:用于测量搜索活动的品牌提升的方法和系统
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摘要
Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.
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