CONSUMER FEEDBACK FOR WEBSITES AND MOBILE APPLICATIONS

摘要

An apparatus for receiving structured user feedback relating to an online or mobile application comprises a data storage unit having stored therein data relating to one or more feedback surveys, one or more options for content to be included in the application and one or more selections. A processor is in communication with the data storage unit and an interface is coupled to be in communication with the processor. Methods performed by the apparatus include configuring an application-specific feedback survey based on the one or more options for content to be included in the application and based on the one or more selections by users accessing the application via a computing device and configuring if and when the feedback survey is presented to users. The configured feedback survey is presented to users accessing the application and feedback from the users is received via the configured feedback survey.