LOCAL FACTORS ANALYSIS IN LOCALIZED VIRTUAL STORE FOR CONFIGURING A PRODUCTS PORTFOLIO

摘要

A set of factors affecting a sold volume of the product is collected at a store in a geographical portion of a geographical area. A subset of a set of area stores is identified having a corresponding sold volume of the product. An intrinsic capacity of the product is computed by adjusting the sold volume of an area store by a first volume where the first volume is due to a sale of a second product at the area store. A modified intrinsic capacity is computed by modifying an effect of a factor from the subset on the intrinsic capacity such that the effect is worse than an effect of the factor at the store. A virtual store is constructed using modified intrinsic capacities of a sub-subset of area stores. A target volume of the product is set at the store as the virtual intrinsic capacity at the virtual store.