System and Method for Analyzing Social Media Users Based on User Content Posted from Monitored Locations

摘要

The invention relates to analyzing social media users, including their locations visited and behavioral information, based on social media content items posted from monitored locations, according to an implementation of the invention. The system may monitor a specified location and identify a user of interest who posts a social media content item from or in association with the specified location. Once the system identifies a user of interest, the system may aggregate other social media content items posted by the user of interest (e.g., from different locations and/or at different times). The system may also aggregate and analyze the behavior and interests of populations of users in order to develop customer “personas” that inform and inspire marketing and advertising professionals who tailor advertising and messaging to broad audiences.