SYSTEM AND A METHOD FOR ENHANCING AUDIENCE REACH AND BRAND PROMOTION THROUGH TELEVISION

摘要

The embodiments herein provide a system and a method for enhancing audience reach and brand promotion, in social media marketing by including social media messages like Twitter® messages into television channels. The method effectively promotes braids, sale offers, discount deals, and social contests to the people who are beyond internet's reach. The system automatically collects Twitter® messages posted by the users and telecasts the messages on selected TV channels as banners while viewers watch programs on TV. The system generates positive brand awareness among people by telecasting the tweets having the most positive reviews about a particular brand or event. The system detects and telecasts the most relevant tweets of a particular event or a brand using hashtags created in the tweets for brands or event names.