METHOD FOR PRODUCING AND DISTRIBUTING PROMOTIONAL MATERIALS ON BASIS OF SMALL BUSINESS PROMOTIONAL STRATEGY, AND DEVICE THEREFOR

摘要

A method for producing and distributing promotional materials, according to one aspect of the present invention, is performed by a memory and a processor for executing a program stored in the memory and comprises the steps of: receiving business information from a user; checking available promotional strategy and promotional channel information by analyzing big data related to the business information; providing recommended promotional channel and promotion target potential customer group information to the user on the basis of the promotional strategy and promotional channel information; providing template lists in which promotional channel and costumer group information selected, by the user, from among the provided recommended promotional channels and promotion target potential customer group is reflected; and producing promotional materials by reflecting a template list selected, by the user, from among the provided template lists.