CRM METHOD AND APPARATUS FOR PROVIDING PROMOTION INFORMATION USING BEACON NETWORK AND CRM INFORMATION

摘要

The present invention relates to a method and apparatus for providing promotional information of a store using beacon network and CRM information.According to an embodiment of the present invention, there is provided a method of providing promotion information using beacon network and CRM information, the method comprising: maintaining a database storing CRM information including customer information per store; The method comprising: receiving response information of a first beacon including terminal identification information of a first customer group and identification information of a first beacon installed in a first store, Means a terminal identification information of a customer currently located within a radius; Receiving response information of a second beacon including terminal identification information of a second customer group and identification information of a second beacon installed in a second store, Means the terminal identification information of the customer currently located within the communication radius of the two beacons; Comparing the response information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group; And transmitting promotion information of the first store to the extracted customer''s terminal.