Systems and Methods for Providing Customized Financial Advice Using Loss Aversion Assessments to Determine Investment Fund Ratings

摘要

A system, method, and non-transitory computer readable medium having instructions for determining an expected utility value of a fund for a user using a personalized loss aversion score. The expected utility value for a fund is determined, using the user's loss aversion score and the fund's possible outcomes, probability of each outcome and utility corresponding to each outcome. Expected utility values can be determined for a plurality of funds and the funds are ranked according to their expected utility values and the ranking is provided to the user.