首页>
外国专利>
ENHANCING MEDIA PARTNER METADATA WITH ATTRIBUTION DATA
ENHANCING MEDIA PARTNER METADATA WITH ATTRIBUTION DATA
展开▼
机译:利用归因数据增强媒体合作伙伴元数据
展开▼
页面导航
摘要
著录项
相似文献
摘要
Systems and methods provide for delivering a marketer's attribution data to media partners on a per-content impression basis to allow the media partners to make actionable decisions based on how valuable the marketer views the media partners' content impressions. During content impressions, a pixel tag is fired that captures and sends media partner metadata and content impression data for each content impression to an attribution engine. The attribution engine scores each content impression using an attribution model and associates an attribution score with the media partner metadata for each content impression. An attribution file is generated and sent to each media partner. The attribution file for a given media partner includes an attribution score associated with the media partner metadata for each content impression served by that media partner. The attribution file can also include additional data related to each content impression otherwise only available to the marketer.
展开▼