Measure Evaluation System and Measure Evaluation Method

摘要

For the purpose of reducing the processing amount in evaluating an effect of a measure with a KPI, a measure evaluation system is configured to have: a basic indicator calculation module grouping data into a subject and a non-subject and calculating basic indicators of the subject and the non-subject before measure execution; a basic indicator estimation module creating, for each basic indicator, an estimation model representing a relationship between the basic indicators of the subject and the non-subject and estimating an estimated basic indicator, which is exhibited when the measure is not executed on the subject, based on a basic indicator of the subject after measure execution and on the estimation model; and a KPI evaluation calculation module receiving a KPI definition formed of arithmetic calculation of basic indicators and calculating an estimated KPI value corresponding to the KPI definition with the KPI definition and the estimated basic indicator.