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LEVERAGING USAGE DATA OF AN ONLINE RESOURCE WHEN ESTIMATING FUTURE USER INTERACTION WITH THE ONLINE RESOURCE
LEVERAGING USAGE DATA OF AN ONLINE RESOURCE WHEN ESTIMATING FUTURE USER INTERACTION WITH THE ONLINE RESOURCE
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机译:估计未来用户与在线资源的交互时,可以利用在线资源的使用数据
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摘要
Techniques are provided for building a unified model for selecting content items of different types in response to receiving electronic content requests transmitted over a network. In one technique, in response to a request, multiple content items are identified. The multiple content items include a first content item of a first type and a second content item of a second type. A first engagement value that indicates a first level of engagement of an online resource for content items of the first type is determined. A first predictive user selection rate is generated for the first content item based on the first engagement value. A second predictive user selection rate is generated for the second content item. The multiple content items are ranked based, at least in part, on the predictive user selection rates. A particular content item is then selected based on the predictive user selection rates.
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